Podcast

Podcast: 10 Steps to Build Journey & Channel Teams

Let’s be real: in most CX programs, there’s a lot of measuring going on. We’re gathering data from every angle—channels, touchpoints, journeys—you name it. But here’s the thing. All that data won’t move the needle if no one’s actually doing anything with it. You might have department X analyzing their bit, and department Y working […]

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Podcast: To benchmark or not to benchmark

f you’ve ever sat in a meeting where someone excitedly throws around the term “benchmarking,” you’re not alone. It’s become one of those corporate buzzwords, like “synergy” or “digital transformation.” But is benchmarking really all that? Or are we just ticking boxes and convincing ourselves we’re improving when we’re… not? Spoiler alert: It’s a bit

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Podcast: Sense and Non-Sense of the Net Promotor Score (NPS) and Customer Effort Score (CES)

Today, we’re diving into the world of the Net Promoter Score (NPS). You know, that little number of companies love to chase. But how much of it is really gold, and how much is just glitter?  Let’s uncover the origins, the value, and yes, the pitfalls of NPS. Trust me, by the end of this,

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Podcast: Interview met Danny Peters (Milkymap)

Vandaag duiken we in een onderwerp dat de laatste tijd veel aandacht krijgt: journey management. Zoals ik al in eerdere podcasts heb vermeld, wordt journey management steeds belangrijker. En wie kan daar beter over vertellen dan Danny? We kennen elkaar al een tijdje, hoewel niet heel goed, maar genoeg om te weten dat zijn inzichten

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