About me
“When I was 30, my dream was that a CEO would say to me: Zanna, I love your vision, let’s implement it in my organisation.”
The Impact
I wake up every day driven by one purpose: transforming how organizations treat customers and employees while delivering measurable business results.
Do you believe human-centric CX transformation and business impact strengthen each other? Then I want to work with you. Let’s go!
Dr. Zanna van der Aa
CX transformation leader
PHD
Research
20+
Years experience
250+
Driver Analyses across 25+ countries
High Energy | High Impact
Clients appreciate my contagious enthusiasm and energy combined with my expertise and creativity to mobilize people.
Globally proven track record
Thanks to my cooperation with international clients, we have been able to prove this approach in 20+ countries.
Purpose Driven Approach
CX is a great, tangible way to enhance the sense of purpose for employees and enhance their engagement.
Why don’t you just ask right away?
Trusted by many companies





