About me

Why I do what I do, and how I do it

Nice to e-meet you!

A few words about me

“I jump out of bed every morning because I feel a strong sense of purpose in changing the way organisations treat people: customers and employees. But that’s a very vague dream, so I quickly realized I needed to speak the language of the corporate world to help directors with this transformation. 

That’s why I decided to do a PhD, to prove that treating people well yields financial results. Based on this PhD research and 20+ years of experience in CX, I have developed an internationally proven methodology that supports organisations in the transformation toward human centricity with a lot of energy, playfulness, measurable results and very pragmatic interventions.”

Any questions? Don’t hesitate to reach out!


High Energy | High Impact

Clients appreciate my contagious enthusiasm and energy combined with my expertise and creativity to mobilize people.

Globally proven track record

Thanks to my cooperation with international clients, we have been able to prove this approach in 20+ countries.

Purpose Driven

CX is a great, tangible way to enhance the sense of purpose for employees and enhance their engagement.

This is

How I work

One of my key criteria in deciding to work with organisations, is their sincere wish for more customer- and human centricity.
Together we realize this transformation through delivering high impact Customer Experience.

👉 Meaning the board will not just say CX matters, but prioritize it.

👉 Meaning we energize the employees in the operation to use the CX insights in their daily work. 

👉 Meaning other disciplines like HR and IT reach out to you because the insights are relevant to them.

The internal CX team, board and I always work together closely,with a focus to teach the organisation and enhance their CX competence so in the end they can run their CX program independently.

My track record

Want to know more about my track record?
Check out my LinkedIn profile.

Customer Experience
Employee Experience
Behavioral Science

Ready to deliver more impact with Customer Experience?

Apply for a CX pilot intake and together we will discover how you can map the journey, find the drivers and share the results to mobilize the organisation!