‘’THE MOST PROFOUND
TRANSFORMATION IS A
CHANGE
IN PERSPECTIVE’’
Human Centric CX Transformation
- Systemic Interventions
- Clear Business Impact
- Energized Organisation
The Three Layers of Successful CX
Transformation
Dr. Zanna’s new book addresses the most common challenges that companies face today and how to solve them. Let’s finally put customers in the heart of the organisation and actually deliver business results!
Start Simple:
Driver MappingTM
Most CX programs waste time and money because they fail to speak the language of the organisation. The research is too fluffy, it’s hard to prioritize and showing the business benefits is virtually impossible. Within 6 weeks our driver analysis pilot turns CX insights into hard steerable insights that mobilize the business to embrace the insights and start improving the experience. Choose a pilot journey and let’s go!
‘‘Turn fluffy, qualitative CX insights into hard steerable data.’’
During a 2.5 hour workshop we map the transactional ánd emotional journey with employees representing all departments.
We send a customized survey to customers how have recently experienced the journey to learn what matters to them.
Based on smart statistics and using an insightful quiz we energize everyone to start experimenting with the key drivers.





