Customer Experience Management

Stop throwing Service Design at every Problem | Podcast 43

Service design has become a bit of a hype. It seems like every company is doing something with service design these days. And while it’s great to see human-centered approaches gaining traction, there’s also a downside: companies often struggle with when and how to use it effectively. After working in Customer Experience (CX) for over […]

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Human Centric CEO Podcast: Interview with Richard Stark (Egon Zehnder)

In today’s fast-paced world, where ambiguity and volatility seem to rule, leadership has become more complex than ever. Yet, at its core, true leadership remains deeply human. As I reflect on my conversation with leadership expert Richard (shared in the latest podcast episode), one theme kept resurfacing: the interplay of trust, vulnerability, and humanity in

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Human Centric CEO Podcast: Interview with Sid van Wijk (Miro)

Here we are. Thank you so much for joining me on this journey into the fascinating topic of the future of work. Whether you’re reading this from the comfort of your home office, on your commute, or at your favorite workspace, the way we work is evolving faster than ever. And the truth? None of

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Human Centric CEO Podcast: Interview with Joana de Quintanilha (Forrester)

Have you ever asked yourself whether focusing on “journeys” really matters—especially if you’re an executive juggling growth metrics, employee engagement, and digital transformation? I get it. Sometimes “journey mapping” sounds like a buzzword or a trendy process that’s destined to fade. Yet, time and again, I’ve seen it work wonders in organizations around the globe,

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Human Centric CEO Podcast: Interview with Emre Gurkan (Zain Iraq)

When I first met Emre, I was immediately struck by his energy and his ability to connect the technical with the deeply human. Here was someone who had walked an extraordinary path—from programming in C++ to singing opera, from consulting with global giants to leading cultural transformation in Iraq. As I listened to his story,

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Human Centric CEO Podcast: Interview with Naiara Cantabrana (Randstad)

As I sat down with Naiara for this podcast, one thought kept resonating in my mind: Why do some organizations thrive not just financially, but also as places where people genuinely want to be? The answer, I believe, lies in the magic of human-centricity—a concept that touches everything from leadership behaviors to company culture and

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Human Centric CEO Podcast: Interview with Dan Cable (London Business School)

Have you ever wondered how embracing purpose can transform not just your organization but also the lives of those within it? I genuinely believe that by focusing on purpose, employees, and customers, we can create a culture where everyone thrives. Let’s explore together how CEOs can make this a reality and the concrete steps they

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Human Centric CEO Podcast: Interview with Nawaf Al-Gharabally (Zain Kuwait)

I’m excited to share some reflections from an incredible conversation I recently had with a CEO whose leadership and vision truly inspired me. During this podcast, we dove into the heart of what it means to lead with purpose, focusing on one central question: how do we create more human-centric organizations? In my experience of

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Give leadership a small role in your CX transformation… (yes, you read that right)

“Zanna, we mostly struggle with how to get our board and management more involved in CX.” A common challenge. Caused by common pitfalls. Pitfall 1: We need a business case Many CX programs start with this question: we need to make a business case for CX. That was certainly important about 10-15 years ago. But

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Download Customer Experience Framework

The Customer Experience field can be kind of daunting. To create some clarity in the “experience swamp” I’ve created this download for you containing my customer experience framework. DOWNLOAD THE PDF CONTAINING THE CUSTOMER EXPERIENCE FRAMEWORK. It contains three sheets: Comparison of a product-, customer- or human centric organisation. The latter to me is the

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