Zanna van der Aa

Let’s be real: in most CX programs, there’s a lot of measuring going on. We’re gathering data from every angle—channels, touchpoints, journeys—you name it. But here’s the thing. All that data won’t move the needle if no one’s actually doing anything with it. You might have department X analyzing their bit, and department Y working […]

What does it really mean to lead? How can you unlock the full potential of your team while staying true to yourself? These are questions I recently explored in a candid conversation with Inge Dubois, a leader at Randstad Belgium who’s spent 25 years evolving in her career—learning, growing, and refining what leadership means to

Today we dive deep into one of my favorite topics today: how to take your CX (Customer Experience) strategy from operational to transformational. And believe me, there’s a BIG difference. It’s a topic I’ve been reflecting on for a while, and I know many CX professionals out there are feeling stuck in the weeds of

f you’ve ever sat in a meeting where someone excitedly throws around the term “benchmarking,” you’re not alone. It’s become one of those corporate buzzwords, like “synergy” or “digital transformation.” But is benchmarking really all that? Or are we just ticking boxes and convincing ourselves we’re improving when we’re… not? Spoiler alert: It’s a bit

Today, we’re diving into the world of the Net Promoter Score (NPS). You know, that little number of companies love to chase. But how much of it is really gold, and how much is just glitter?  Let’s uncover the origins, the value, and yes, the pitfalls of NPS. Trust me, by the end of this,

Welcome to our CX Energy Boost Blog! Today, I want to dive into a topic that’s been buzzing in the world of customer experience (CX) – finding the right drivers of customer satisfaction and Net Promoter Score (NPS).  Yes, those elusive elements that can significantly impact how happy your customers are and how likely they

Welcome to our CX Energy Boost Blog! Today, we’re diving into the concept of setting your CX compass. What does this mean? In essence, it’s about providing every employee with a clear direction on how to have the biggest impact on customer experience (CX). In a busy organization, knowing where to focus can give you

This podcast was recorded on June 7th of 2020 Today, I want to dive into a topic that’s close to my heart and essential for any thriving organization: transforming workplaces through the power of purpose and engagement. I had the pleasure of interviewing Dan Cable, author of “Alive at Work,” with insights and practical tips

Let me take you on a journey—my journey. Over the past 20 years, I’ve walked a path filled with twists, turns, and a fair share of challenges. And along this path, I’ve gathered lessons that have been instrumental in shaping not only my professional life but also who I am as a person. Because, let’s