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Picture of Dr. Zanna van der Aa
Dr. Zanna van der Aa

CX Transformation Leader

As promised in the previous column, I’d like

The results of the preliminary research are known.

As announced in the previous column, I shall

6 November was the date of the annual

In September, I conducted my main research at

As promised in the previous column, this column

Following the munition fired at management in my

My research also looks at the degree to

In the dialog with companies nowadays, you will

After a number of months’ radio silence, the

Last time around, the column ended with my