‘’THE MOST PROFOUND
TRANSFORMATION IS A
CHANGE
IN PERSPECTIVE’’
Customer Experience Transformation
- Measurable results
- Easy prioritization
- Clear business Impact
- Energized organisation
The Three Layers of Successful CX Transformation
Dr. Zanna’s CX transformation model addresses the most common challenges that CX programs face today. Let’s finally deliver on those CX benefits we all believe in, yet so many fail to actually deliver to their business.
Start Simple: Driver MappingTM
Most CX programs waste time and money because they fail to speak the language of the organisation. The research is too fluffy, it’s hard to prioritize and showing the business benefits is virtually impossible. Within 6 weeks our driver analysis pilot turns CX insights into hard steerable insights that mobilize the business to embrace the insights and start improving the experience. Choose a pilot journey and let’s go!
‘‘Turn fluffy, qualitative CX insights into hard steerable data.’’
During a 2.5 hour workshop we map the transactional ánd emotional journey with employees representing all departments.
We send a customized survey to customers how have recently experienced the journey to learn what matters to them.
Based on smart statistics and using an insightful quiz we energize everyone to start experimenting with the key drivers.
Ignite SuccessfulCX Transformation
