Experience engineering: a brilliant discovery, but how can you start it right now?
Prefer the Dutch version of this blog? Check out the blog on Marketingfacts. Matthew Dixon’s book, The Effortless Experience is all about Experience engineering. How can you ensure you positively influence customers’ emotions in your personal contact – store, chat, call, without manipulating them or telling untruths. You simply use Experience engineering. Being my usual […]
Experience engineering: a brilliant discovery, but how can you start it right now? Read More »