Customer centricity: nature or nurture?
In the dialog with companies nowadays, you will be hard pushed to find a company that isn’t talking about ‘customer centricity’. Sentences such as ‘we need to be more customer centric’ and ‘we need to focus more on the customer’ regularly pass by. So what is customer centricity (see this table that compares product-, customer- […]
Customer centricity: nature or nurture? Read More »