READY TO LEARN HOW
YOU CAN MAKE
AN IMPACT?
Listen to the podcast
As you may have learned by know, I have a strong and different opinion about CX transformation. Podcasting is a perfect way to share my knowledge with listeners.
Transform Your Customer
Experience. For Real.
- Tools you can use right away
- Scientific yet pragmatic
- Implement in your organisation
- Valued with an 8.9 score!
Discover proven strategies used by top organisations across the world.
The work of Zanna
Learn how to turn customer feedback into measurable impact with practical tools, real-world cases, and a proven step-by-step approach to improving both customer experience and business results.
‘‘New book book on human centric customer experience!’’
The most profound transformation is a change in perspective. Once you see it, you cannot unsee it. It drives changes in behavior — one tiny habit at a time. That’s how we impact the system around us.
This is the new book Zanna is working on that will be launched on January 2026 called “Once You See It” – An Executive Guide to Human Centric CX Transformation.
The most profound transformation is a change in perspective. Once you see it, you cannot unsee it. It drives changes in behavior — one tiny habit at a time. That’s how we impact the system around us.
And there’s the blog!
Download Our Driver MappingTM surveys for free
Download Our Driver MappingTM surveys for free
Gain insights into what truly drives your customer experience. Start measuring today with our ready-to-use templates.
- Brand Experience
- Customer Experience
- Employee Experience
- Service Experience
- User Experience
Human Centric CEO podcast
Also check out Dr. Zanna van der Aa’s Youtube Channel for more content...
