Our Blog: Read About CX and Transformation

Picture of Dr. Zanna van der Aa
Dr. Zanna van der Aa

CX Transformation Leader

Customer service generates loyal customers (dissertation of PhD)

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Stop steering with NPS, C-Sat is the way forward

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Effective steering of customer experience (2)

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Customer signals management 7.5 years later

In the beginning… Somewhere around late 2006, in

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Customer Engagement. Another new term?

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Anchoring customer journey steering in practice. Here are 7 tips.

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Customer journey steering: how does that work in practice? Here are the 7 steps.

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Contact reduction in a win-win situation? You bet! Here are 7 tips.

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Successful seduction to online thanks to customer service agents

Moving more customers online. Isn’t that what all

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Customer signals management as it was once intended

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5 tips for customer surveys for truly effective steering

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What purpose does customer experience management really serve?

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