Zanna van der Aa

Stop throwing Service Design at every Problem | Podcast 43

Service design has become a bit of a hype. It seems like every company is doing something with service design these days. And while it’s great to see human-centered approaches gaining traction, there’s also a downside: companies often struggle with when and how to use it effectively. After working in Customer Experience (CX) for over […]

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Human Centric CEO Podcast: Interview with Richard Stark (Egon Zehnder)

In today’s fast-paced world, where ambiguity and volatility seem to rule, leadership has become more complex than ever. Yet, at its core, true leadership remains deeply human. As I reflect on my conversation with leadership expert Richard (shared in the latest podcast episode), one theme kept resurfacing: the interplay of trust, vulnerability, and humanity in

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Human Centric CEO Podcast: Interview with Sid van Wijk (Miro)

Here we are. Thank you so much for joining me on this journey into the fascinating topic of the future of work. Whether you’re reading this from the comfort of your home office, on your commute, or at your favorite workspace, the way we work is evolving faster than ever. And the truth? None of

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Human Centric CEO Podcast: Interview with Joana de Quintanilha (Forrester)

Have you ever asked yourself whether focusing on “journeys” really matters—especially if you’re an executive juggling growth metrics, employee engagement, and digital transformation? I get it. Sometimes “journey mapping” sounds like a buzzword or a trendy process that’s destined to fade. Yet, time and again, I’ve seen it work wonders in organizations around the globe,

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Human Centric CEO Podcast: Interview with Emre Gurkan (Zain Iraq)

When I first met Emre, I was immediately struck by his energy and his ability to connect the technical with the deeply human. Here was someone who had walked an extraordinary path—from programming in C++ to singing opera, from consulting with global giants to leading cultural transformation in Iraq. As I listened to his story,

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Human Centric CEO Podcast: Interview with Naiara Cantabrana (Randstad)

As I sat down with Naiara for this podcast, one thought kept resonating in my mind: Why do some organizations thrive not just financially, but also as places where people genuinely want to be? The answer, I believe, lies in the magic of human-centricity—a concept that touches everything from leadership behaviors to company culture and

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Podcast: Interview with Arjan Kramer (Salesforce) On Digital Transformation

Today, I’m excited to share insights from a rich conversation with Arjan from Salesforce, a leader in digital transformation who offers some powerful truths about why organizations need to think beyond just “digital” when they embark on these changes. Digital transformation—it’s the buzzword that seems to be everywhere. But what does it really mean, and

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Human Centric CEO Podcast: Interview with Dan Cable (London Business School)

Have you ever wondered how embracing purpose can transform not just your organization but also the lives of those within it? I genuinely believe that by focusing on purpose, employees, and customers, we can create a culture where everyone thrives. Let’s explore together how CEOs can make this a reality and the concrete steps they

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