About me

“When I was 30, my dream was that a CEO would say to me: Zanna, I love your vision, let’s implement it in my organisation.”

The Impact

I wake up every day driven by one purpose: transforming how organizations treat customers and employees while delivering measurable business results.

Do you believe human-centric CX transformation and business impact strengthen each other? Then I want to work with you. Let’s go!

Zanna

Dr. Zanna van der Aa
CX transformation leader

Signiture
About Meeting

PHD

Research

20+

Years experience

250+

Driver Analyses across 25+ countries 

High Impact
High Energy | High Impact

Clients appreciate my contagious enthusiasm and energy combined with my expertise and creativity to mobilize people.

Global
Globally proven track record

Thanks to my cooperation with international clients, we have been able to prove this approach in 20+ countries.

Purpose
Purpose Driven Approach

CX is a great, tangible way to enhance the sense of purpose for employees and enhance their engagement.

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