25+ countries. 9–12 months time saved. Results within 3 months.

Thousands of employees impacted – and one mission: accelerate CX transformation to enhance Human Centricity.

Human Centricity in Action

Zain

Zain worked with Dr. Zanna van der Aa on the UNITY CX transformation program that has been scaled to 4 countries in the Middle East.

Egon Zehnder

Egon Zehnder worked with Dr. Zanna van der Aa on a global CX transformation program.

Randstad

Randstad worked with Dr. Zanna van der Aa on a global CX transformation program rolled out to 20+ countries.

Accelerate In Experience Organisations

These organisations relied on Zanna’s methodology.

Transformation testimonials

“With this methodology I’m able to fulfill my goals to improve both the functional and emotional experience in our candidate, customer and employee journeys. Our consultants now know exactly where to make the difference for their candidates and clients. This gives them a great energy boost and even more purpose. It brings Randstad measurable results in increased satisfaction, NPS and profitability. After the start in Belgium, we embarked on a global rollout.”

Caroline de Roose

Randstad

“I’ve always had a strong belief in the importance of customer centricity. In cooperation with Zanna, we have been able to implement a data-driven approach to find what really drives a great experience, combined with a lot of inspiration and energy across our offices to experiment with the insights to improve the experience of our candidates and clients. We were able to quickly scale the approach to multiple countries and continue to build a distinctive 9+ experience across Egon Zehnder.”

Natascha van Boetzelaer

Egon Zehnder

"Zanna helped me cultivate a unique mindset focused on actionable CX, striking the perfect balance between hands-on strategies and analytical foundations. I felt empowered and well-equipped to design and implement impactful CX initiatives that genuinely motivate employees. Even now, I continue to benefit from Zanna's approach and way of thinking in my daily work. It has made a lasting impact on my professional journey."

Levke Wilkens

Egon Zehnder

Accelerate In Experience Organisations

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Thought Leadership & Resources

Podcasts

Dr. Zanna van der Aa also hosts a widely followed podcast on CX transformation — with 5,600+ downloads in 32 countries. Trusted by CX teams and C-level leaders worldwide.

Academy

To ensure more people can implement this proven methodology, Zanna has also developed the Accelerate In Experience Academy.

Books

Dr. Zanna van der Aa’s book is available in 3 languages.

Guest Lecturer

Professor Dan Cable has invited Dr. Zanna van der Aa in his London Business School MBA on multiple occasions.

Inspired by what you’ve seen? Human-centric transformation starts with one conversation.

If this resonates with your vision, let’s explore how this approach could accelerate transformation in your organisation — without wasting time, energy or potential.