Customer journey steering: how does that work in practice? Here are the 7 steps.
Prefer the Dutch version of this blog? Check out the blog on Marketingfacts. I believe the switch to thinking in and steering from customer journeys to possibly be the most important challenge faced by organizations today. They have not been designed for this structure, and the customer-centric approach regularly requires them to think outside of […]
Customer journey steering: how does that work in practice? Here are the 7 steps. Read More »